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Profit margin & markup calculator

Margin is profit ÷ price. Markup is profit ÷ cost. Confusing them is the most expensive mistake in retail pricing — this calculator keeps them straight, in any currency.

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Profit Margin & Markup Calculator

Works for any product, any currency. Calculate margin from your price — or flip it and find the price you must charge to hit a target margin.

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Margin vs. markup — know the difference

Margin is profit as a share of the selling price. Markup is profit as a share of cost. Buy at $12.50 and sell at $24.99: profit is $12.49, margin is 50%, markup is 100%. Mixing them up is the most common pricing mistake in retail — targeting "50% margin" but calculating 50% markup leaves you far thinner than you think. Switch to target-margin mode to get the price that delivers a chosen margin.

Frequently asked questions

What's a good profit margin for an online seller?

After all fees and product costs, many healthy e-commerce businesses net 15–30% per order. Below 10%, returns, damaged stock, and ad-cost swings can erase profit entirely.

How do I convert markup to margin?

Margin = markup ÷ (1 + markup). A 100% markup is a 50% margin; a 50% markup is only a 33% margin.

Does this calculator include marketplace fees?

No — it is pure cost-versus-price maths. Use the marketplace calculators for fees, or enter your net payout as the price here.

All free seller calculators

Amazon

All Amazon →

Everything Amazon takes from a sale, worked out from the official 2026 US rate card: referral and FBA fulfilment fees, size tiers, storage, and the ACOS ceiling your ads can afford.

Amazon FBAReferral, fulfillment & storage fees from the official 2026 rate card, with auto size-tier detection.Break-Even ACOSBreak-even ACOS, target ACOS for your desired net margin, and maximum cost-per-click.Size Tier CheckerYour 2026 Amazon size tier, dimensional weight, and exactly what to shrink to drop a tier.Amazon FBA UKAmazon UK referral, fulfilment by size band, storage and VAT in GBP — profit, margin, ROI and break-even.Amazon FBA EU (DE)Amazon EU (DE) referral, fulfilment by size band, storage and VAT in EUR — profit, margin, ROI and break-even.Amazon FBA CanadaAmazon Canada referral, fulfilment by size band, storage and GST/HST in CAD — profit, margin, ROI and break-even.Amazon FBA AustraliaAmazon Australia referral, fulfilment by size band, storage and GST in AUD — profit, margin, ROI and break-even.Amazon FBA IndiaAmazon India referral, fulfilment by size band, storage and GST in INR — profit, margin, ROI and break-even.Amazon FBA JapanAmazon Japan referral, fulfilment by size band, storage and Consumption tax in JPY — profit, margin, ROI and break-even.

Marketplaces

All Marketplaces →

Each marketplace stacks fees differently — on shipping, per order, per listing, or through ads. Pick your channel and see what one order really nets you.

eBay13.6% final value fee on item + shipping, automatic $0.30/$0.40 per-order tier, Promoted Listings.Walmart8–15% referral by category, WFS fulfillment, ROI and break-even price.EtsyListing + 6.5% transaction + payment processing, with US and UK presets and Offsite Ads.TikTok Shop8% referral fee plus creator affiliate commission — see your real payout per order.Shopify / PayPalShopify Payments, Stripe or PayPal processing plus your monthly platform bill spread per order.

Pricing & Profit

All Pricing & Profit →

Channel-independent maths every seller needs: what a unit truly costs to land, what margin a price leaves, and what price a target margin requires.

Landed CostFreight, duty & tariffs turned into the true per-unit cost behind every pricing decision.Reverse PricingStart from your target margin and get the exact price to charge — % fees handled correctly.Margin & MarkupMargin vs markup for any product in any currency, plus target-margin pricing mode.
Amazon changes fees every January.
Get one email when the rate card changes — no spam, just the update.
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