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Walmart Marketplace fee calculator

Walmart charges no monthly fee — just a referral fee of 8–15% by category, plus WFS fulfillment if you use it. See exactly what one sale nets you.

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Walmart Marketplace Fee Calculator

Walmart charges no monthly fee — just a referral fee of 8–15% depending on category (15% for most). If you use Walmart Fulfillment Services (WFS), add the per-unit fulfillment fee from your dashboard; if you ship yourself, add your own shipping cost instead.

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Walmart fees
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Your costs
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How the Walmart Marketplace calculator works

Walmart Marketplace has no monthly subscription — you pay a referral fee of 8–15% by category (15% for most). Sellers using Walmart Fulfillment Services add a per-unit fulfilment fee based on size and weight; seller-fulfilled merchants enter their own shipping cost instead. The receipt shows profit, margin, ROI, and break-even price.

Frequently asked questions

What are Walmart Marketplace seller fees?

Walmart charges no setup or monthly fee. You pay a referral fee of 8–15% depending on category — 15% for most. If you use Walmart Fulfillment Services, a per-unit fulfilment fee based on size and weight is added.

Is Walmart cheaper than Amazon for sellers?

Referral rates are similar, but Walmart has no monthly professional fee and WFS fulfilment is often slightly cheaper for standard-size items. Lower traffic per listing is the trade-off.

Which Walmart categories have lower referral fees?

Consumer electronics, cameras, and some computer categories sit at 8%; many grocery and home items at 15%. Pick your category preset or enter your exact rate.

All free seller calculators

Amazon

All Amazon →

Everything Amazon takes from a sale, worked out from the official 2026 US rate card: referral and FBA fulfilment fees, size tiers, storage, and the ACOS ceiling your ads can afford.

Amazon FBAReferral, fulfillment & storage fees from the official 2026 rate card, with auto size-tier detection.Break-Even ACOSBreak-even ACOS, target ACOS for your desired net margin, and maximum cost-per-click.Size Tier CheckerYour 2026 Amazon size tier, dimensional weight, and exactly what to shrink to drop a tier.Amazon FBA UKAmazon UK referral, fulfilment by size band, storage and VAT in GBP — profit, margin, ROI and break-even.Amazon FBA EU (DE)Amazon EU (DE) referral, fulfilment by size band, storage and VAT in EUR — profit, margin, ROI and break-even.Amazon FBA CanadaAmazon Canada referral, fulfilment by size band, storage and GST/HST in CAD — profit, margin, ROI and break-even.Amazon FBA AustraliaAmazon Australia referral, fulfilment by size band, storage and GST in AUD — profit, margin, ROI and break-even.Amazon FBA IndiaAmazon India referral, fulfilment by size band, storage and GST in INR — profit, margin, ROI and break-even.Amazon FBA JapanAmazon Japan referral, fulfilment by size band, storage and Consumption tax in JPY — profit, margin, ROI and break-even.

Marketplaces

All Marketplaces →

Each marketplace stacks fees differently — on shipping, per order, per listing, or through ads. Pick your channel and see what one order really nets you.

eBay13.6% final value fee on item + shipping, automatic $0.30/$0.40 per-order tier, Promoted Listings.Walmart8–15% referral by category, WFS fulfillment, ROI and break-even price.EtsyListing + 6.5% transaction + payment processing, with US and UK presets and Offsite Ads.TikTok Shop8% referral fee plus creator affiliate commission — see your real payout per order.Shopify / PayPalShopify Payments, Stripe or PayPal processing plus your monthly platform bill spread per order.

Pricing & Profit

All Pricing & Profit →

Channel-independent maths every seller needs: what a unit truly costs to land, what margin a price leaves, and what price a target margin requires.

Landed CostFreight, duty & tariffs turned into the true per-unit cost behind every pricing decision.Reverse PricingStart from your target margin and get the exact price to charge — % fees handled correctly.Margin & MarkupMargin vs markup for any product in any currency, plus target-margin pricing mode.
Amazon changes fees every January.
Get one email when the rate card changes — no spam, just the update.
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