Walmart Marketplace fees in 2026
Walmart's fee structure is the simplest of the big US marketplaces: no setup fee, no monthly subscription — you pay only when you sell. The referral fee runs 8–15% by category: 15% for most, 8% for consumer electronics and personal computers, 10% for cameras. That's it for seller-fulfilled orders; payment processing is included.
If you use Walmart Fulfillment Services (WFS), add a per-unit fulfillment fee based on size and weight — competitive with Amazon FBA and sometimes cheaper — plus monthly storage. Approval to sell is the real gate: Walmart curates its marketplace, so established sellers with track records get in fastest.
Reading your receipt
The receipt shows profit after the referral fee, fulfillment, and your product costs, plus margin, ROI on your cash in the unit, and the break-even price with the percentage referral fee handled correctly. Because Walmart's fees mirror Amazon's referral model without a monthly charge, cross-listing your Amazon catalog is often close to pure incremental profit.
Frequently asked questions
What fees does Walmart Marketplace charge?
Only a referral fee of 8–15% by category (15% for most). No setup or monthly fee. WFS fulfillment is optional and charged per unit.
Is Walmart cheaper to sell on than Amazon?
Referral rates are similar, but Walmart has no monthly subscription and often lower ad costs due to less competition. FBA vs WFS fulfillment costs are comparable and vary by product size.
What is WFS?
Walmart Fulfillment Services — Walmart stores, picks, packs and ships your inventory, like Amazon FBA. Fees are based on size and weight.
Does Walmart charge payment processing?
No separate processing fee — it's included in the referral fee.
More free seller calculators: Amazon FBA calculator, eBay calculator, Etsy calculator, Margin & Markup calculator — or the all-in-one calculator hub.